6 Keys to Sales & Marketing Alignment

If your sales and marketing teams are constantly at each other’s throats, it might be time to consider a solution that can help automate lead qualification and assignment, take the tedium out of lead nurturing, and improve marketing accountability with accurate ROI reporting. Marketing automation can do all of this and more — meaning that your marketing team can focus on passing along the right leads, and your sales team can focus on closing deals. This white paper covers:
  • How marketing automation can improve communication between your two teams
  • How lead nurturing can save time and reduce tensions by preventing leads from slipping through the cracks
  • How accurate reporting can help tie marketing spend to revenue, putting marketing and sales on the same team when it comes to revenue attribution

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