What is Prescriptive Attribution?

The best marketers are leveraging prescriptive attribution to get more new customers, faster. Find out what the hype is all about.

If you think you know marketing attribution, think again. Our industry is on the cusp of the biggest shakeup since the internet, and the only question that really matters is, “Are you ready?”

Download this ebook and you will learn:

  1. What is prescriptive attribution?
  2. Why does prescitpitve attribution matter?
  3. Why are legacy attribution and analytics tools so limited?
  4. What does a prescriptive attribution solution really look like?
  5. What value does this technology offer now and into the future?

Get your free copy right now!

Request Free!

Are Data Loggers Going Extinct? Real-Time Data vs. Data Loggers

Do you rely on data loggers to gather critical equipment performance for your projects or troubleshoot an issue in your facility; or are you trying to decide if real-time data is the right alternative for your business? Check out the webinar slides to learn about:

  • Pros and Cons of Data Loggers
  • How IoT is Changing the Industry
  • Leveraging IoT for Energy Performance Contracting

Request Free!

Understanding Meltdown & Spectre – What To Know About New Exploits That Affect Virtually All CPUs

The immediate concern is an exploit being called Meltdown, which primarily affects Intel’s CPUs, but also has been confirmed to affect some ARM CPU designs as well. With Meltdown it is possible for malicious code to abuse Intel and ARM’s speculative execution implementations to get the processor to leak information from other processes. Meanwhile a second class of attacks is being called Spectre, and the number of processors at risk for exploitation is even wider.

This guide covers:

  • A high level overview of where things stand
  • A deep dive into technical aspects
  • What these exploits mean for you
  • Things we know vs things that are unclear
  • What users can do right now 

Essentially every high-performance processor ever made –Intel, AMD, ARM, and POWER – is thought to be vulnerable here. Don’t wait to learn more. 

Request Free!

Targeting Risk with Effective Contract Management

Did you know that 60 to 80 percent of B2B deals are managed by contracts, with companies managing on average 20,000-40,000 contracts per year? If this critical business process is not handled accurately and efficiently, it can create significant risk and losses for an organization.

Comprehensive contract management – facilitated by a CLM solution – is critical to mitigating risk and reducing loss related to contracts. A contract management platform is an investment that offers tremendous ROI to any organization, including:

  • Process streamlining and efficiency gains
  • Improved business flow though insight into how contracts move, perform, and bottlenecks
  • Reduced risk and improved compliance
  • Source policy and contract language enforcement
  • A way to develop policies and best practices around contracts

Even more importantly, a good CLM can provide overall ROI of 150-200% in one year

Request Free!

The Ultimate Guide to Internal Communications Strategy

Strategy is crucially important for internal communicators, yet it is all too often either ignored or given scant attention. So, to make strategising easier we collaborated with Vignette, the Employee Experience Agency™, to give you The Ultimate Guide to Internal Communications Strategy.

Your key takeaways:

  • A clear, step-by-step path to help leaders, internal communications and HR practitioners develop and deploy internal communications strategies.
  • The important difference between tactics and strategy
  • Detailed but practical exploration of the four pillars to effective strategy:
  • Vision – how to lead the way
  • Align – the secret to success
  • Research & Insights – removing the guesswork
  • Creation – building your internal comms strategy
  • Next Steps – moving into action, from strategy to tactics

Request Free!

How to Run a Disruptive Demand Generation Content Program

In part one, “Find Your Disruptive Story/Focus on Situations Not Personas,” of this two-part live webinar, Chief Strategy Officer, Tim Riesterer, from Corporate Visions Inc. will articulate why it’s integral for today’s marketer to find their disruptive story in hopes of driving success. Tim will walk you through examples that will help you defeat status quo thinking, how to create disruptive content, and help you become more focused on situations versus personas.

In part two, “Marketing Beyond the C-Suite / Get the Most Out of Your Content Distribution,” SVP Audience and Product, David Fortino, from NetLine Corporation will share his perspective on the current state of demand generation as it relates to effective lead gen campaign targeting strategies. You’ll learn how to take your disruptive content to the next level by leveraging distribution tactics and audience targeting methods that will generate ideal long-term results.

Don’t miss out on this informative webinar, register now.

Request Free!

2017 Recruitment Marketing Trends & 2018 Predictions

It’s not just about recruiting the right fit candidates for today’s positions; it’s also about attracting talent with the skills and values that your company will need to grow in the future. New strategies in recruitment marketing and employer branding are giving talent pros the opportunity to influence their organizations in really impactful ways. And this marketing-driven and brand-led approach to attracting and hiring talent is much more than just a trend: It’s the future of recruiting. So if you want to make sure you’re not only keeping up with the evolving recruiting landscape but also staying ahead of the curve, you have to adapt.

In 2017, we’ve seen a number of recruitment marketing trends emerge, many of which will continue to gain momentum in 2018 and have an even bigger impact.

Watch now and listen to Kathryn Minshew, CEO of The Muse, and Lori Sylvia, CEO of Rally Recruitment Marketing, as they unwrap the biggest recruitment marketing trends of 2017 and share their predictions for 2018.

Request Free!

State of Email Marketing Infographic

In this infographic you’ll quickly learn:

  • What’s new
  • How it’s performing
  • Key metrics
  • What’s most effective
  • What’s most difficult
  • What resources are needed

Request Free!

The Skyrocketing Costs of HR Labor Disputes

As the DOL amends or introduces new legislation and compliance requirements, businesses are placed at
a higher risk for legal disputes. In the last five years alone, employee incidents have increased exponentially,
causing millions of dollars in legal fees, penalties, and payouts.

Request Free!

The College Recruiting Playbook

If you’re not engaging students in the way they expect before you get to campus, the top talent will be gone by the time you arrive. In this Playbook, you’ll learn how to:
  • Identify and close the top graduate talent before your competitors even arrive on campus
  • Cast a wider net and consider students from more colleges than ever before
  • Give students a hiring experience they expect
  • Create unique hiring strategies that appeal to top grads

Request Free!