How Big Data Can Solve Marketers’ Social Engagement Challenges

In the world of consumer marketing, social media rules. Many B-to-C companies are trying to take advantage of this phenomenon by setting up dedicated teams to monitor individuals’ comments and provide timely responses.

But without tying the "unstructured" data obtained through social media channels to other sources of information about the customer, are these companies really leveraging their data effectively?

Read this industry article, "How Big Data Can Solve Marketers’ Social Engagement Challenges," to learn about:

  • Why Big Data is an asset, but packs even more punch when it’s tied to other customer data sources
  • How to combine Big and Small Data to automatically generate timely, relevant interactions via the customer’s preferred communication channels
  • The importance of finding a Big Data solution that resolves data disconnects and empowers marketers to deliver better customer experiences

Stay on top of the latest trends by reading this timely article.

If you are interested with this publication , you can get it for free by filling request form below. This free offer is available for limited time.

FREE request – How Big Data Can Solve Marketers’ Social Engagement Challenges

CLICK HERE for more extensive list of free Computers magazines, white papers, downloads and podcasts to find the titles that best match your skills; topics include computing, pc, computer engineering and computer reselling. How to get this publication at no cost? Simply complete the application form and submit it to publisher. If you are a professionals who qualify, you'll get it via email or sent to your home/office address.