How Healthy Is Your B2B Marketing Data?

The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.

What you’ll learn:

  • The costs of NOT targeting campaigns
  • How marketing automation adoption is fueling the need for marketing data management
  • The key that robust data plays in inbound lead scoring

Remember, great marketing starts with great data!
If you are interested with this publication , you can get it for free by filling request form below. This free offer is available for limited time.

FREE request – How Healthy Is Your B2B Marketing Data?

CLICK HERE for more extensive list of free Computers magazines, white papers, downloads and podcasts to find the titles that best match your skills; topics include computing, pc, computer engineering and computer reselling. How to get this publication at no cost? Simply complete the application form and submit it to publisher. If you are a professionals who qualify, you'll get it via email or sent to your home/office address.