The Big Impact of Big Data on Affiliate Marketing

What’s the big deal about BIG DATA? Well, it can change the way you build and leverage affiliate partnerships, and allow you to fully optimize your investment in the channel.

If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels.

So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and learn how to:

  • Track every relevant data point
  • Create contract terms with affiliates
  • Evaluate your affiliate program by asking 10 questions
  • Achieve 50% return on ad spend like Advance Auto Parts
  • Realize a 10% increase in new customers and a 22% boost in product sales 

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