The Business Value of Enterprise Business Intelligence

While Business Intelligence (BI) continues to be closely aligned with sales analysis and reporting, more companies are evolving in their use of it to not only understand, predict and influence the behavior of their customers, but to plan, evaluate and monitor their supply chains.

This paper focuses on the influence of Enterprise BI on manufacturing and distribution organizations, although much of what’s covered in it can apply to businesses in non-related industries, as well. 

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