The Math of Modern Marketing: How Predictive Analytics Makes Marketing More Effective

Today’s highly competitive marketplace requires that organizations create compelling customer experiences. Big data and analytics support this process by generating insights from CRM, social, marketing, sales, and service interactions coupled with transactional data within a predictive framework.

The combination of structured and unstructured data creates a more complete view of the customer that can further the conversation, reveal patterns of customer intent, and provide predictive guidance on future customer behavior. This predictive knowledge enables the alignment of corporate goals with customer expectations to create the highest level of customer experience.
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